Breaking the EXW Bottleneck: How COSCO SHIPPING’s TAIYA Simplified the Supply Chain for a Greek Trader
SEFER HELLAS, a small trading company based in Athens, Greece, specializes in construction and packaging materials. Its General Manager, Mr. Papadopoulos, had long relied on EXW (Ex Works)
terms when sourcing raw materials directly from factories. However, this arrangement placed the entire logistics
burden on him, resulting in a highly complex and inefficient supply chain.
Mr. Papadopoulos’s Pain Points
l Multiple and dispersed contact points: Required to source booking agents, trucking
companies, and customs brokers separately at both the port of loading and the port of discharge.
l Fragmented processes: Required to coordinate every step personally, from monitoring
containers and vessel loading to customs clearance and final delivery, consuming significant time and effort.
l Lack of cost transparency:No full-process visibility, with unexpected “miscellaneous
charges” appearing from time to time.
To address these issues, COSCO SHIPPING introduced TAIYA, a pre-packaged digital bundled solution. Through the SYNCON HUB platform, Mr. Papadopoulos only needed to place one single 1×20GP order with one click to resolve all challenges, allowing him to focus his valuable time on trading, not logistics.
